Your website is the digital storefront of your CrossFit affiliate gym. It’s where potential members learn about your philosophy, your classes, and your community. But just like your gym equipment, your website needs regular maintenance and upgrades to stay competitive.

We know you’ve got a business to run so we’ll keep it brief – at a glance, here are five signs that your CrossFit website might be due for a makeover, and how Firebreather Marketing can help you create a website that attracts new members and ignites your brand.

• Your website isn’t mobile-friendly. We’ve got the data to prove that when it comes to searching for a new gym over 75% of people are using mobile devices. If your website isn’t mobile-friendly, you’re missing out on potential leads. People simply won’t waste their time sifting through a website that doesn’t adapt to their screen size.
• Your website design is outdated. Just being honest here… a website that looks like it’s from the early 2000s is going to give potential members a negative impression of your gym. People are searching for information. If the design is outdated, they’ll assume the content is too and is therefore unreliable.
• Your website isn’t converting visitors into members. Your website should be designed to convert visitors into leads, and leads into members. But if your website is confusing or doesn’t have a clear call to action, you’re losing out on potential business. Your website’s primary purpose should be to attract new leads. If it’s not doing that for you, it’s time to rethink your web strategy.
• Your website isn’t ranking well in search engines. If your website doesn’t rank well in search engines, it’s going to be hard for potential members to find you. A very basic way to test this, open a new private window in your browser. Search for a common term that leads might search for (i.e. gyms new Seattle). Does your gym come up on the first page? And if so, does it display the content you want it to display? This will give you some idea of if and how you’re showing up to potential leads.
• Your website doesn’t showcase your unique brand. Last but not least, your website should be a reflection of your gym’s unique culture and personality. People make buying decisions based on their gut instinct. After being exposed to your brand, you want to leave people feeling like your brand resonates with them on a deep level. That’s how they will know you’re the right gym for them. But will your brand resonate with everyone? The answer is no, and that’s the best part. If your website is an accurate representation of your brand, your culture, your community, then it will automatically attract the right people and repel the wrong ones. With this strategy, you’ll have the right people walking through the gym ready to join, and you’ll spend a lot less time with leads who are a better fit elsewhere.

Does Your CrossFit Website Need a Makeover?

Schedule a Free Discovery Call with Firebreather Marketing today to learn how we can help you elevate your website, ignite your brand and grow your membership base through more authentic marketing firepower.