Looking for inspiration for your gym’s website? Here are 5 real CrossFit gym websites that don’t just look good—they work. These sites check all the right boxes for attracting new leads and converting them into members.
And here’s the best part: You don’t have to reinvent your whole system. While not every site on this list was built by Firebreather, each one shows what’s possible when your gym’s story, visuals, and conversion strategy all work together. Whether you’re using Wodify, PushPress, Calendly, or just Google Forms, a high-converting site can be tailored to fit the tools you’re already using.
Let’s dive in.
1. Industrious West Seattle
🔗 workhardlivefit.com/westseattle
Created by Firebreather Marketing
- Sleek, high-impact landing page (only two pages total).
- Packs in loads of social proof via 5-star Google reviews.
- Features stunning professional photos of members and coaches.
- The videos make it stand out—especially the one introducing the Industrious 50 class and the HALO system.
💡 Why it works: The owner appears in the videos, giving prospective members a real, human connection and a sense of what makes the experience unique.
2. CrossFit Felix
Created by Firebreather Marketing
- Homepage video showcases the actual experience at the gym.
- Crisp, authentic photography of members and facility.
- CTA is simple and effective: Try us free.
- Smart copy that balances humor and clarity, giving a clear sense of the gym’s vibe.
💡 Why it works: The copy has personality. It resonates with the right people and repels the wrong ones—a great filter for finding your ideal members.
3. Heyday Elite Fitness
Created by Firebreather Marketing
- Clean, modern design with clear user flow.
- High-quality imagery and real before-and-after transformations.
- A powerful CTA—“Send me info”—low barrier, high conversion.
- Strong storytelling: The site shares who the owners are and why they started the gym.
💡 Why it works: The landing page video interviews the owner in a way that immediately builds trust and makes you feel like you already know them.
4. Persistence Athletics
- Super clean design with fun, interactive elements.
- Member imagery and reviews build trust and connection.
- Clear, standout CTA: Free Trial with a frictionless sign-up flow.
💡 Why it works: The site feels modern and polished, but the simplicity and clarity of the CTA are what make it convert.
5. Kent CrossFit
- Not the flashiest design, but what it lacks in polish, it makes up for in authenticity.
- Includes before/after photos, member testimonials, and a clear step-by-step path to membership.
- Owner-led video that introduces the gym and shares real member stories.
💡 Why it works: People buy from people. This site does a great job of breaking down walls and making the gym feel approachable.
Want a site like these? We’d love to help. Learn more about how to Work With Us →
